Free Health Assessment
Legal & Compliance

Privacy Policy

Last Updated: February 12, 2026

Compliant with United States Privacy Laws (CalOPPA & US Standards)
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Introduction

SOBS Pets ("we," "our," "us," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website sobspets.com (the "Site") and use our services, including our pet health assessment tool, product purchases, and customer support.

By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.

Summary

We collect information to provide personalized pet health recommendations
We never sell your personal information
We use industry-standard security measures
You can request access or deletion of your data
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Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily provide when you:

  • Complete the Health Assessment: Pet name, age, weight, breed, health concerns, additional notes, and your email address.
  • Create an Account: Name, email address, password, shipping address, billing information.
  • Make a Purchase: Payment information (processed securely through third-party payment processors), shipping address, phone number.
  • Contact Customer Support: Any information you provide during communications with our team.
  • Subscribe to Communications: Email address and preferences for newsletters and marketing.

Automatically Collected Information

When you visit our Site, we automatically collect certain information through cookies and similar technologies:

  • Device Information: IP address, browser type, operating system, device type.
  • Usage Data: Pages visited, time spent, links clicked, referring website, search terms.
  • Location Information: General geographic location based on IP address (not precise GPS location).
CalOPPA Compliance Note: We collect IP addresses and browsing behavior. You can opt-out of certain tracking technologies - see our Cookies section for more information.
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How We Use Your Information

We use the information we collect for the following legitimate business purposes:

Service Delivery

  • Generate personalized pet health assessment reports
  • Process and fulfill orders
  • Provide customer support
  • Maintain your account

Improvement & Analytics

  • Analyze Site usage and performance
  • Improve our products and services
  • Develop new health assessment features
  • Conduct research on pet health trends

Communications

  • Send assessment results and recommendations
  • Respond to inquiries and support requests
  • Send order confirmations and updates
  • Provide marketing communications (with consent)

Legal & Security

  • Protect against fraudulent activity
  • Enforce our Terms of Service
  • Comply with legal obligations
  • Maintain Site security
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Information Sharing & Disclosure

We do not sell, rent, or trade your personal information.

We may share your information only in the following circumstances:

Service Providers

We engage trusted third-party companies to perform functions on our behalf:

Service Provider Type Purpose Data Shared
Payment Processors Process credit card transactions Payment information (PCI compliant)
Shipping Carriers Deliver products Name, address, phone number
Email Service Providers Send assessment results and communications Email address, name
Analytics Providers Analyze Site usage Anonymous usage data, IP address

Legal Requirements

We may disclose your information if required by law, such as:

  • To comply with a subpoena, court order, or other legal process
  • To protect the rights, property, or safety of SOBS Pets, our customers, or others
  • To enforce our Terms of Service
  • To detect, prevent, or address fraud, security, or technical issues

Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our Site of any change in ownership or uses of your personal information.

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Cookies & Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience, analyze trends, and administer the Site.

CalOPPA Compliance: We honor Do Not Track (DNT) signals. When we receive a DNT signal, we disable non-essential tracking cookies. You can also opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
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Your Privacy Rights (CalOPPA)

California Online Privacy Protection Act

If you are a California resident, you have specific rights regarding your personal information under CalOPPA and other California privacy laws.

Right to Know

You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you in the preceding 12 months.

Right to Delete

You have the right to request deletion of personal information we have collected from you, subject to certain exceptions.

Right to Opt-Out

You have the right to opt-out of the sale of your personal information. Note: SOBS Pets does not sell personal information.

Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights.

Categories of Personal Information Collected (Past 12 Months)

Category Examples Collected Source Business Purpose
Identifiers Name, email address, IP address Yes Directly from you; automatically Service delivery, analytics
Customer Records Phone number, address, payment information Yes Directly from you Order fulfillment, account management
Protected Characteristics Not applicable to pets No N/A N/A
Commercial Information Purchase history, product interests Yes Directly from you Service improvement, recommendations
Internet Activity Browsing history, interactions with Site Yes Automatically Analytics, Site optimization
Geolocation Data IP-based location Yes Automatically Analytics, fraud prevention
Inferences Pet health profile, supplement preferences Yes Derived from provided data Personalized recommendations

How to Exercise Your Rights

To exercise your California privacy rights, please submit a verifiable consumer request by:

  • Email: privacy@sobspets.com
  • Phone: (555) 123-4567
  • Online Form: Contact Us section below

Verification Process

To protect your privacy, we will verify your identity before fulfilling your request. We may ask you to provide:

  • Information that matches our records (email address, recent order number, etc.)
  • Government identification (for sensitive requests)

We aim to respond to verifiable requests within 45 days, or notify you if we require additional time.

Authorized Agents: You may designate an authorized agent to make a request on your behalf. We will require proof of authorization and identity verification.
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Data Security

We implement industry-standard security measures to protect your personal information:

SSL/TLS Encryption 256-bit encryption for all data transmitted between your browser and our servers
PCI DSS Compliance Payment information is processed by Level 1 PCI compliant payment processors
Access Controls Strict internal access controls and regular security audits
Data Storage Secure servers with firewall protection and 24/7 monitoring

No method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. You provide information at your own risk.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it.

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Children's Privacy

Our Site is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at:

privacy@sobspets.com
(555) 123-4567
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Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Post the revised policy on this page
  • Notify you via email (if you have an account with us) of material changes
  • Provide a prominent notice on our Site for 30 days after material changes

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

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Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email

privacy@sobspets.com

Response within 2 business days

Data Protection Officer

Attn: Privacy Officer
dpo@sobspets.com

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy.

Privacy Policy Acknowledgement

By continuing to use SOBS Pets, you acknowledge that you have read and understood this Privacy Policy.

Last Reviewed: February 12, 2026

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